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University of Toledo's N.E.X. Boutique

Friday, July 23, 2010

MatrimonEy Clothing Co. is gettn’ people hip to real streetwear culture, a Carissa Rossi exclusive!


"I believe in the dignity of labor, whether with head or hand; that the world owes no man a living but that it owes every man an opportunity to make a living.” -J.D. Rockefeller

MatrimonEy Clothing Co. was started in 2005 by Geoff Garber and Will Bolt when they were sophomores in high school.

The name MatrimonEy means “Married to the Money.” It was originally called Machiavelli Clothing until they discovered Tupac already had a line called “Makaveli Clothing.”

They have worked with artists such as Curren$y, Grits (http://www.youtube.com/watch?v=an288I3LcXo), Big Red Rooster, Travie McCoy, and J. Cole (http://www.youtube.com/watch?v=6o9dXLNuXic).

Garber is the Creative Director and Bolt is in charge of operations and brand growth management. MatrimonEy owns 13 storefronts in areas such as Dallas, Austin, Miami, Louisiana, Switzerland, and Germany.

“We don’t have a sales team, investors, or web designers, everything is done by us,” said Garber.

Their newest collection “Black Summer” has 10 new styles of tees, three new hat styles, two old hat styles, and four styles of “Kennedy Glasses.”

Their most popular tee is their “Free Weezy” tee, it sold out in just two weeks.

“We have been waiting for over 6 months for these samples due to a devastating fire in Bangladesh which slowed production, so the hype and build-up behind this collection is unexplainable,” said Bolt.

“We named this collection “Black Summer” not just because the theme of our collection is black, but also because of the manufacturer in Bangladesh and the time it took to make sure everything came to fruition. Therefore, it’s almost as if the “storm” has been brewing for quite some time and now the “black clouds” are finally rolling in as we prepare to take over the south and sweep the rest of the nation with our summer collection,” said Garber.

Currently MatrimonEy is continuing to grow and make partnerships, branching out to more domestic and international retailers, and working with more athletes and skateboarders.

Also keep a look out for their upcoming cut-and-sew pieces (hoodies, knits, crewnecks, cardigans, and scarves), women’s line, and jewelry.

For more on MatrimonEy check out :

WWW.MATRIMONEYCLOTHING.COM

http://www.matrimoneyclothing.com/Streetwear_shirts_Blog.html

http://twitter.com/matrimoneyDTX

Carissa Rossi

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