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"They play it safe... Are quick to assassinate what they do not understand... They move in packs... ingesting more & more fear with every act of hate on one another. They feel most comfortable in groups, less guilt to swallow. They are us... this is what we have become... Afraid to respect the individual... A single person within a circumstance can move one to change... to love his or herself... To Evolve!!!"- Erykah Badu. GOD Bless!

STORE 1

STORE 1
University of Toledo's N.E.X. Boutique

Thursday, October 21, 2010

Primitive 2010 Fall/Winter Lookbook


Primitive proudly presents its collection for the 2010 Fall/Winter season, a follow up to the brand’s successful Summer line. This time around, the Encino cats enlist the heirs to the Ice Cube dynasty, Doughboy and OMG, for a guest appearance, while of course also featuring the Primitive President himself, Paul Rodriguez Jr. Key graphics for the season display a healthy balance of class & grime. Graphics like Real Cali Trees or White Sex represent the ruggedness of the season, while pieces like Classic Luxury and Top Shelf offer a clean alternative. An in-store and online release is set for this Saturday, October 23rd via Primitive.

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